My Reaction to the SheaMoisture Commercial that Received Backlash Since the beginning of my (adulthood) natural hair journey, I was there for SheaMoisture. Every time I heard the name I associated it with Black women and the natural hair movement. After hearing about the controversy surrounding their latest commercial, I decided to see the commercial for myself. When I watched it, I felt no connection to it at all. Even though the commercial included one woman who was natural, she looked like she could be bi-racial and had a loose hair texture. In the one minute video, the camera moves from the natural to 3 white women. The natural and blonde-haired women talk about how hard it was to accept their hair and hair color. The commercial ends with "Everybody Gets Love"-- that kumbaya moment (rolls eyes). I'm guessing the company made the decision to include "everybody" from a business standpoint. However, I don't understand excluding kinky hair in the...